THE SECRET BEHIND JOHNNY DEPP’S SMILE

Hollywood’s Favourite Oral Care Range Launches in the UK

Leading cosmetic dentist James Goolnik (www.super-smile.co.uk) announced the launch of the ‘Supersmile’ range of products in the UK, preferred by a veritable who’s who of US celebrities including Johnny Depp, Adam Sandler and Kirsten Bell.  The tooth whitening and oral care maintenance system is the number one recommended product range by cosmetic dentists worldwide and was created by the ‘Father of Aesthetic Dentistry’ Dr Irvin Smigel. Supersmile enhances professionally whitened teeth, maintains the brightness of natural teeth and can be used on veneers, caps and dentures without harsh abrasives ingredients. 

The Supersmile Whitening System contains Calprox®, a new scientific breakthrough whitening agent which is combined with baking soda and is encapsulated with 16 other ingredients to non-abrasively dissolve the protein pellicle which coffee, tea, red wine and smoking stains adhere to. In fact, a number of independent studies found the products to be more effective than leading brands such as Crest and Listerine.

The full range of Supersmile home products include:

·        Supersmile Professional Whitening Toothpaste – with Calprox® to effectively removes stains from the teeth caused by tea, coffee, red wine and tobacco, brightening the teeth 273% more effectively than other leading teeth whitening brands.

·        Supersmile Mouthwash –helps to keep teeth clean and prevents the formation of plaque and eliminating the bacteria that can cause bad breath.

·        Supersmile Whitening Dental Floss – gently removes unsightly stains that are difficult to remove between the teeth and bacteria from beneath the gum-line.

·        Supersmile Whitening Gum – with Calprox®, quickly and effectively whitens teeth and removes superficial stains whilst refreshing the breath and promoting healthy gums. 

·        Supersmile 45° Ergonomic Toothbrush – designed to guarantee that the recommended degree to effectively brush the teeth is maintained, the precision shape assures that the nylon bristles reach beneath the gum-line. 

·        Supersmile Flexible Tongue Cleaner – This gently removes bacteria from the tongue which can be the cause of 85% of bad breath.

Other celebrities who use the range include Jessica Alba and Desperate Housewives’ Marcia Cross. Kirsten Bell, star of Heroes and voice of Gossip Girl, also loves the easy-to-use Supersmile products and says;

“My favourite is the single use mouthwash refresher – it’s so easy to use anywhere - and I keep packets with me on set because as an actor, it’s so important to have fresh breath!  It’s genius.”

Pricing from the range starts from: Supersmile Whitening Gum from £3, Supersmile Toothpaste from £7.00 for the small tube. 

Smiles, by James is based at Bow Lane, London (www.super-smile.co.uk)

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Whiter teeth can take years off your appearance. The effects can last up to ten years depending on whether or not you smoke or how much tea, coffee and red wine you drink.

In a British Academy of Cosmetic Dentistry (BACD) survey carried out in 2006, teeth whitening was found to be the most popular cosmetic dental treatment (31%), with women aged 25-34 being most likely to have undergone teeth whitening.

The market has grown due to a higher media profile fuelled by celebrity and makeover programmes.  Tooth whitening is a quick and cheap way to dramatically improve someone’s appearance. Society has also made it more acceptable for men to look after their appearance with cosmetic ranges just developed for men and the male market for cosmetic dentistry is also expanding.

The only difference in the hundreds of dentist prescribed systems out there is the concentration of the oxygenating agent and the way the solution is applied to your teeth. There are two main ways of carrying out tooth whitening:

1. Tray based whitening. The gel is placed in a custom made night-guard which is worn for a set period for 10-14 days. The period you wear the trays depends on the type and concentration of peroxide gel. Hydrogen peroxide gels work quicker than carbamide peroxide gels. You wear the trays anything for 30 minutes to overnight.
2. In-surgery whitening also known as laser or power bleaching. Here, more concentrated gels are applied directly to the teeth and accelerated with heat or light (laser/power). The latest system from USA is called Zoom advanced power. It involves placing the gel on the teeth and activating it with an LED light. The procedure usually take around 45-minute. It still needs custom made trays to maximise the whitening and for maintenance.

The advantages of tooth whitening are that it is a quick safe, painless procedure that brings back the natural colour of the teeth with no structural change. Patients should be aware that it will not whiten fillings or crowns and that the procedure will only produce a natural whiteness. If they are seeking a radiator-white smile then they may need to consider other options such as porcelain veneers. Patients should also be warned that the whitening process causes transient sensitivity.

Safety -peroxide based whiteners cause no structural change in your teeth and are completley safe if dentist prescribed and admistered.

There is no evidence that whitening toothpastes can actually whiten your teeth. Some of those bought abroad, can actually harm your teeth as they contain acids/abrasives that can cause permanent damage. The most effective product purchased over the counter to whiten teeth is Crest White strips and at present they are only available in the USA.

For more information please see www.bowlanedental.com