James Goolnik is the owner and founder of Bow Lane Dental Group, which he set up from scratch in 2002. He is vice-president of the British Academy of Cosmetic Dentistry, the largest cosmetic dental organisation in the UK and the second largest in Europe.
He is a part-time consultant for Discus Dental, producing two training and marketing DVD’s for them. He lectures for Aquafresh GlaxosmithKline UK.
He sits on the board of the British Dental Bleaching Society and help train the dental team in tooth whitening and navigating the complicated legislation in the UK.
He is a key-opinion leader known in the UK media, having appeared on CNBC, SKY News, CH4, BBC as well in numerous consumer magazines. He writes for Men’s Health and Maxim magazine